CLARITY THAT HOLDS
Embedded operating leadership and support for creative companies navigating growth.
BUILT TO RUN
Often what works in the early days of a creative service company no longer holds as the company grows. Systems are half-formed, roles blur under pressure, and leadership carries too much of the connective tissue in their heads.
This is the moment when nothing is obviously broken, but the business is harder to run than it used to be.
Growth introduces complexity, and without operating clarity, that complexity turns into drag.
The result isn’t exactly chaos, but it’s equally exhausting.
This is the moment ThreadCO steps in.
how we work
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how we work *
We keep our approach simple, and we have simple pricing to go along with it.
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We start by creating shared reality.
Threadline is a focused operating diagnostic that surfaces the real constraints in the business. We dig in and identify the few places where misalignment, overload, or outdated assumptions are quietly slowing everything else down.
It clarifies:
what’s actually getting in the way
what decisions need to be made next
the necessary tackling order to ensure progress is going to stick
This isn’t a cumbersome report or a bloated list of recommendations. It’s clarity that leaders can act on.
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From there, ThreadCO stays embedded to turn that clarity into sustained progress.
We work alongside leadership to:
make and sequence decisions
maintain alignment as conditions change
oversee execution so work actually lands
Execution is carried by the right people (internal teams or trusted specialists) while we remain accountable for coherence, follow-through, and momentum.
We are your operating leadership, applied where it matters most.
Areas of Excellence
We focus on the domains where misliangment creates the most drag and clarity can deliver the most impact.
People
Teams know who owns what, how decisions get made, and how their work connects. Result? Collaboration feels natural instead of forced.
Delivery
Great ideas move from brief to output cleanly and profitably, without relying on heroics or panic to get critical work over the line.
Revenue
What you sell aligns with what you can deliver, turning growth from a guessing game into something intentional and repeatable.
Finance
Money becomes visible, timely, and useful for decision-making instead of something you review after the fact.
SMOOTH OPERATOR
A veteran of agency operations and a champion of bootstrapped founders, Avery Prommer has scaled global teams, led complex integrations, and helped leadership teams navigate the messy middle between great ideas and sustainable growth.
Along the way, she learned something pretty fundamental: excellent operations is the machine that carries great creative into the world.
Through ThreadCO, Avery works as an embedded operating partner to creative companies. She helps founders clarify priorities, make hard decisions, and oversee execution as their businesses scale.
Ops obsessive. Founder’s ally. Anti-chaos evangelist. And also a pretty good hang.
ENGAGEMENT PHILOSOPHY
ThreadCO works as embedded operating leadership, not a project vendor.
Engagements are retainer-based and intentionally limited in number, allowing for deep context, sustained alignment, and meaningful follow-through.
The retainer covers operating leadership: decision support, prioritization, and oversight as the business evolves. When specific execution is required, it’s scoped separately and carried out by the right people — internally or through specialists we help bring in — so leadership stays focused where it adds the most value.
This structure keeps the work honest, sustainable, and effective.
UNSTUCK YOURSELF
If tangled operations are keeping you up at night, we should chat.